Great design isn’t just about looking good — it’s about inspiring action. Whether you’re creating a brochure, postcard, yard sign, or banner, the goal is the same: move customers closer to a “yes.”
Here’s how to design marketing materials that actually convert.
1. Start With One Clear Goal
Most designs fail because they try to do too much.
Before sending a brief to your designer, define your goal:
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More foot traffic?
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Event registrations?
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Website visits?
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Sales of a specific product?
Everything in your design should support that objective.
2. Use Strategic Hierarchy
Your design should guide the eye.
Priority order:
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The main message
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Supporting information
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Call to action
Bold headlines and large typography help customers get the message within seconds.
3. Embrace White Space
Crowded designs look cheap.
Luxury brands know:
space = confidence.
4. Choose the Right Colors
Color triggers emotion and behavior.
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Red = urgency
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Blue = trust
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Green = growth
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Black = luxury
Stay consistent with your brand colors to strengthen recognition.
5. Don’t Neglect the CTA
A clear, compelling CTA can double conversion rates.
Examples:
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“Order Today”
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“Scan to Learn More”
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“Visit Us for 20% Off”
6. Print Quality Matters
You can have the best design in the world — but on thin, flimsy paper it loses impact.
Choose premium stocks for a premium experience.
Design smart, print professionally, and your marketing will work harder for you — all year long.
Texas Pro Print is here to help.