Choosing the right paper stock is one of the fastest ways to elevate your brand and make your print materials look truly premium. Whether you’re printing business cards, brochures, posters, menus, or packaging, your paper choice plays a major role in durability, color vibrancy, and overall perception. The good news? You don’t have to be a designer to get this right.
Below, we break down paper weights, finishes, and use cases so you can choose the ideal stock for your next project.
What Paper Weight Really Means
Paper weight is measured in either points (pt) or pounds (lb).
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Higher number = thicker, sturdier paper.
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16pt = premium business card territory
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100lb = high-quality brochures or greeting cards
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18pt+ = luxury packaging or hang tags
If you want to impress? Always aim for 14pt and above.
Gloss, Matte, Silk — Which Finish Is Best?
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Gloss: Sharp colors, bold visuals, great for photos, menus, and promotional materials
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Matte: Modern, refined, elegant — perfect for premium brands
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Silk: A velvety soft-touch feel that screams luxury
If you want a smooth, upscale look, silk-coated stocks are your best friend.
Uncoated vs. Coated
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Uncoated: Writable, organic texture, great for kraft, stationery, or minimalist designs
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Coated: Crisp, vibrant, professional; ideal for marketing materials
Specialty Stocks Worth Considering
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Pearl shimmer for luxury invitations
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Kraft for eco-friendly brands
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Soft touch for high-end product packaging
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Linen for an elevated texture
Match the Paper to the Project
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Business cards → 16pt–32pt
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Flyers → 100lb gloss or silk
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Greeting cards → 14pt–18pt
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Packaging → 18pt+
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Hang tags → 16pt–18pt
If you want your print to feel premium, paper is your secret weapon — and at Texas Pro Print, we’ll help you select the perfect one every time.
If you are looking for something specific, please inquire! We offer many more options than are listed in our product listings.